A4P Marketing

A4P MarketingA4P MarketingA4P Marketing

A4P Marketing

A4P MarketingA4P MarketingA4P Marketing
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Frequently Asked Questions

What types of clients do you work with?

We work primarily with B2B clientele, with anywhere from 1-250+ employees, producing 1M-10M+ in annual revenue, that have a considered sales cycle, and a dedicated inside sales team that needs a high volume of qualified leads.   


We work primarily in industries such as: entertainment, retail, manufacturing, finance, professional services, software, and technology.

What is your digital marketing campaign execution process?

Our high level process of executing a digital marketing campaign includes the following 6 steps: Assess, Plan, Build, Drive, Optimize, and Grow.

What should my digital marketing budget be?

Your marketing budget refers to all costs for marketing, advertising, public relations, event marketing, and anything else you might leverage to promote the brand and drive revenue.


Based on the latest research, our expert opinions, and years of marketing experience, we, generally, recommend:  You should spend 2 to 5 percent of your sales revenue on marketing.


The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue if you're garnering less than $5 million a year in sales and your net profit margin—after all expenses—is in the 10 percent to 12 percent range. For new companies (startups), especially those in competitive markets, these numbers increase to 12 to 20 percent. For established companies, you should be spending 6 to 12 percent of gross revenue on marketing.

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